Question 1

How are TV ads targeted?

Accepted Answer

Targeted Advertising is an umbrella term for a collection of technologies that allow advertisers to show consumers different advertisements based on their personal interests, specific traits, and characteristics. These can include a whole variety of different things, including age, where people live, what sort of TV shows they like to watch, and much more. The technology allows TV providers to accommodate targeted marketing campaigns by running different adverts in the same slot and therefore allows different advertisers to reach different audiences that may be interested in their products.

Question 2

How are TV ads targeted?

Accepted Answer

Television companies, whether traditional broadcasters or operators offering streaming services, are able to assemble profiles of their viewers based on a variety of different criteria. This can include previous viewing history, information obtained when viewers signed up for the service (such as age and location), and more.

The technology behind targeted ads is then able to insert different ads depending on who is watching. For example, in one-30 second slot it can run an advert for a cruise company aimed at retirees, or an advert for a local restaurant near the viewer, or back to school commercials for households with kids at the relevant ages.

Question 3

Why do companies use targeted advertising?

Accepted Answer

Targeted advertising allows everyone involved in television advertising to be more effective. Advertisers can use their money more effectively to reach an audience that has a higher chance of wanting to buy their products than the normal, while it is also beneficial for the television companies. They can increase revenue by running more adverts at the same time. Research also shows that consumers respond much better to advertisements that are coordinated with their own interests and are less liable to be annoyed by them.

Question 4

Is Targeted TV Advertising only relevant for Visualz Digital Marketing services?

Accepted Answer

Not at all. Visualz Digital Marketing Targeted TV Advertising Platform can be used in any television advertising ecosystems, including linear TV services. Indeed, many of its most powerful features, including the ability to maximise ad opportunities via banner advertisements, are relevant to any provider that has control of the viewer’s user interface

Question 5

Will digital advertising become less targeted because of GDPR?

Accepted Answer

Not necessarily. While the GDPR has stopped companies buying and selling data on the open market, companies have responded by asking users to voluntarily submit more information about themselves when, for example, signing up for new services. This is called first-party data and its carefully controlled use is allowed under GDPR legislation. New technologies are also emerging that can use Artificial Intelligence and Machine Learning to search for patterns in the information about what viewers watch and extrapolate the age, life stage of viewers, and more without violating any of the rules of the GDPR.

The General Data Protection Regulation (GDPR) is a European Union regulation that governs how organizations within and outside the EU handle the personal data of EU residents. It sets strict rules for the collection, use, storage, and transfer of personal data, and gives individuals greater control over their personal information. The GDPR aims to modernize data protection laws across Europe and provide greater protection to individuals' privacy rights.

Question 6

Is targeted advertising an invasion of privacy?

Accepted Answer

No. Legislation such as the GDPR has been put in place specifically to protect viewers’ privacy from being invaded, and all companies in the targeted TV advertising space work within strict guidelines to make sure privacy is maintained.

Question 7

Is targeted advertising effective?

Accepted Answer

Targeted advertising works in a similar way to how online advertising does but with television’s additional reach and is extremely effective. Advertisers find that they might be reaching smaller audiences than via traditional television advertising, but those audiences are more receptive to their messages and more liable to buy their products. As a result, the amount of money being spent on targeted TV advertising as a proportion of the total television advertising budget is rising all the time.

Question 8

What is addressable TV?

Accepted Answer

Addressable TV refers to the use of data and technology to deliver targeted ads, content, or programming to specific households or individuals based on their interests, demographics, location, or other factors. It can be used to provide a more personalized and effective viewing experience for viewers, and it is often delivered through internet-connected devices.

Question 9

What Is the Difference Between Addressable TV Advertising and Linear TV Advertising?

Accepted Answer

Traditional TV advertising (linear TV advertising) provides the same ads for anyone viewing the program in a set geographic area. The type of program determines the only customization for the ads on the TV and when they are being aired.

For example, a Saturday morning kids' show will have a different target audience than a Sunday night football game, and ads will reflect this change in audience. But that’s about as customizable as it gets.

Addressable TV allows marketers to reach specific audiences based on their household data, no matter the time, channel, or program they watch. The ads are customized for their household and target their needs.

With addressable TV advertising, two families can watch the same live broadcast programming but experience different advertisements. This way, a newlywed family with no kids is served different ads than an elderly couple in retirement.

On the advertising side, addressable TV allows marketers to focus more on individual consumers rather than trying to pair programming with generalized advertisements.

Question 10

What Does Addressable Mean in Advertising?

Accepted Answer

Addressable advertising is a form of targeted advertising. It shows ads to a selected audience based on specific geographic, demographic, and behavioral traits.

Targeted advertising explains how, when you search for home improvement tools for a weekend project, you are later shown multiple ads about hammers, saws, and power tools. Simply put, targeted advertising ensures you get relevant ads for your interests.

Question 11

What Is an Addressable Audience?

Accepted Answer

An addressable audience is a subsection of the potential market advertisers hope to target. In the ideal scenario, an addressable audience is an audience of only one, so marketers can hyper-specialize their advertisements to speak directly to their personal pain points and needs. Some characteristics that can be targeted to create an addressable audience include:

⁕Age 
⁕Gender 
⁕Socio-economic status 
⁕Education level 
⁕Income level 
⁕Employment status

Some addressable audience values go beyond physical identification and can include psychological factors like:

⁕Personal values 
⁕Attitude 
⁕Opinion 
⁕Personality

Question 12

Who Are the Addressable TV Partners?

Accepted Answer

Addressable TV has partnered with eleven national TV content providers:

1. A&E Networks 
2. AMC 
3. Discovery 
4. Disney 
5. Hearst Television 
6. Fox 
7. NBC Universal 
8. Scripps 
9. Univision 
10 .ViacomCBS 
11. WarnerMedia

These eleven partners account for 90% of all linear TV viewership. Additionally, cable and satellite providers like Comcast, DIRECTV, and Dish offer addressable programs. Finally, Addressable TV is quickly being supported by major TV manufacturers, including Vizio, LG, and Samsung.

Question 13

Visualz Digital Marketing Can Help

Accepted Answer

At Visualz Digital Marketing, we keep up with digital marketing trends to help you get the most from your marketing budget. Rather than casting a wide net and hoping something shows up, we believe in narrowing your focus and targeting specific audiences so you can place the right ad—across all ad formats—in front of the right audience at the right time and place. We call this precision brand advertising.

Precision brand advertising is data-driven and built to help maximize your ad spend and meet your return on investment goals. It utilizes several data sources to target prospective customers accurately. Multiple channels and ad formats are simultaneously used to create the perfect mix for your target customer. With advanced analytics, you get a complete view of all performance metrics of your ad campaigns and real revenue impact.

Contact Visualz Digital Marketing today to see for yourself the power of precision brand advertising.

Frequently asked questions

How are TV ads targeted?

How are TV ads targeted?

Why do companies use targeted advertising?

Is Targeted TV Advertising only relevant for Visualz Digital Marketing services?

Will digital advertising become less targeted because of GDPR?

Is targeted advertising an invasion of privacy?

Is targeted advertising effective?

What is addressable TV?

What Is the Difference Between Addressable TV Advertising and Linear TV Advertising?

What Does Addressable Mean in Advertising?

What Is an Addressable Audience?

Who Are the Addressable TV Partners?

Visualz Digital Marketing Can Help