Reach Your Audience Better Than Your Competitors
Retailers & Franchises with physical locations always have to find new ways to stay ahead of their competition. Whether it’s Adwords or Facebook advertising, targeting your ideal customer base can be challenging.
But Visualz Digital Marketing LLC has retail-and-franchise-centered solutions that not only ensure you’re targeting your most ideal customer, targeting them in real time while they’ve expressed intent and an interest in your offering.
Types of franchises/retailers we work with:
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Restaurants & Food
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Multi-Channel Retail Locations
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Clothing
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Home Decor
Our Geo Fencing solution is a game changer for retailers that want to reach their specific target audience.
Location Based Advertising (Geo Fencing)
Our Beacon Free geo fencing technology allows franchises and retailers to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is the advertising producing actual walk-ins to my store?
Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Natural Store Visitors Versus Advertised Store Visitors
Now that we know we can track people who saw or clicked on your ads and then visited your storefront, you know you can tie real offline traffic back to your online return on investment. But a reasonable question we get a lot from advertisers is “how do you know if that traffic was still going to visit my store regardless of seeing our Ads?”
We have an answer for that.
Geo Conversion Lift Tracking
Our team can track the number of people who would have naturally visited your store front versus the number of people who visited your store front as a result of seeing your Ads. It’s what we call geo lift. We calculate it by looking at the percent increase in natural store front visitors versus advertising percent increase in store front visitors. Now you really know how effective your advertising is going.